Melhuish & Co

Branding for SIRA State Insurance Regulatory Authority NSW Government

Branding and Brand Guidelines for SIRA - a NSW Government Regulatory Agency. Conversation and collaboration leads to better regulation.

SIRA

Branding and Brand Guidelines for SIRA - a NSW Government Regulatory Agency. The snappily titled ‘State Insurance Regulatory Authority’ needed some brand personality. Not the people of course - they’re all charismatic and wonderful, just their communications. The speech bubble device suits them - they are an irregular modern regulator; authoritative, academic, and the smartest people in the room. Conversation and collaboration leads to better regulation.