The brief: Name and brand a start-up that allows users to track projects, emails, tasks, social etc all on one desktop. And not get hijacked by distractions and app switching. The challenge was the .com had to be available - getting any .com is always a hard task. hovva is right because it is relevant - you are hovering over your workspaces, it is ownable - no one else is using it, and the .com was available, and it just sounds like a cool tech company! More on the case study to follow soon.
