MSD
MSD is the leading cause of serious workplace injuries in NSW. It stands for Musculoskeletal Disorders, but very few people know that. This is an awareness campaign of templates and headlines to allow the client to run the campaign themselves. A library of multiple headlines beginning with ‘MSD is…’ was created for 7 specific target markets. Photography gives context but is deliberately blurred to ensure the viewer focusses on the words. The yellow box acts as an intervention and disruption to the workplace.
