Sony Brand Book
A brand book for Sony. Brand books can be dull mission statements, full of brand values no-one believes, but they don’t have to be that way. Brands are ethereal concepts and can be difficult to describe in an engaging way. An actor was cast to tell the story of his life as Sony - his childhood, what’s in his DNA, his dreams, fears and hopes for the future. Through brand personification, the story becomes compelling.
