Spicers Paper
Marketing campaign for one of the biggest selling paper brands: Splendorgel. A brand of paper is not top of mind for designers or printers. Whatever you are thinking about, the solution is Splendorgel. The number one brand in uncoated paper. The thought bubbles are physically constructed out of paper (Splendorgel, of course) and photographed. Evidence that we are capable of making any product look interesting.
